In today's competitive fresh food market, packaging labels have evolved beyond simple price tags. They represent compliance baselines, brand identity, and critical links in sorting, traceability, and consumer trust. Choosing the right label means lower loss, higher efficiency, and stronger brand premium. This guide systematically breaks down label selection logic to help you leverage this ‘small tag‘ for significant production and brand impact.

Rising consumer demand for food safety and freshness continues to drive growth in the chilled meat Modified Atmosphere Packaging (MAP) market. In 2024, over 60% of mid-to-large scale chilled meat producers in China have adopted MAP technology

Chilled fresh meat processing industry, which began in the 1950s, has evolved through manual, mechanized, and semi-automatic stages, and is now entering a period of deep transformation driven by AI intelligence.

We are thrilled to have participated in Agroprodmash 2025 (Sept 29 - Oct 2) in Moscow. The event was a fantastic opportunity to connect with industry leaders and gain valuable, up-to-date knowledge about the evolving needs of the global food processing sector.

In the fresh-cut fruit industry, preserving quality and improving efficiency are perpetual challenges. When modified atmosphere packaging (MAP) technology meets AI visual recognition for SKU identification, a ‘smart revolution‘ from production line to supply chain is quietly underway—enabling accurate identification, automatic labeling, and end-to-end traceability. This not only locks in freshness but also ensures full supply chain control. In this article, Desigco briefly introduces the fruit-cut visual recognition system.

On the production line of a chilled fresh meat cutting and packaging workshop, minced meat, shredded meat, pork collar, pork belly, rib strips, and spare ribs are continuously fed into the modified atmosphere packaging (MAP) machine—a critical step for locking in freshness. However, the rapid growth of new retail formats and increasing consumer demand for high-quality fresh pork are placing greater pressure on traditional operational models. This leads to more instability, affecting supply chain operations, store sales, and forward warehouse fulfillment.

Recent discussions around Sam’s Club product selection have drawn public attention. The “Low-Sugar Orion Pie” incident reflects not just a product quality issue, but deeper selection logic behind the scenes.

The fresh food e-commerce sector is undergoing a profound transformation driven by technology, policy, and consumption upgrades. The industry is shifting from early “scale expansion” to “quality and efficiency improvement.”